Why you need a freelancer
It's a hard sell to come into a business as an external freelancer and assure the owners and decision makers that I can create their customer messaging better than they can themselves...
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Some random and (hopefully) some not so random thoughts and articles.
What's wrong with AI?
AI isn't going anywhere and it's certainly not going away. I know there's a lot of talk about AI spelling 'the end for copywriters' but I would argue the opposite is true...
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Proper Planning Prevents...
I love the idea that there are three elements a customer wants out of a transaction: Good, Fast and Cheap… but they can only have two.
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